Hi,
I'm Lauren, a Senior UX/UI Engineer currently working at Veterans United Home Loans in Columbia, Missouri, with over 14 years of experience in marketing agencies, freelancing, and in-house teams, creating beautiful, user-friendly experiences.
Reach out at laurensprenger@me.com or LinkedIn if you'd like to get in touch!
SKILLS + EDUCATION
HTML, CSS/SASS, Twig, JavaScript, jQuery, Git, Devlab, Perforce, Terminal, Craft, MAMP, VS Code/Windsurf, Axure, FullStory, Wireframing, High fidelity mocks, Condens, UserTesting.com, User research, Usability testing/interviews/studies, Sketch, Illustrator, Photoshop, Adobe XD
Master's in HCI (Human-Computer Interaction)
DePaul University | Chicago, IL
Bachelor's in Web Design + Interactive Media
The Illinois Institute of Art | Chicago, IL
EXPERIENCE
Senior UX/UI Engineer
Veterans United Home Loans, 2019 - Present
Freelance Web Designer
Happy Hippo Design, Co | 2018 - 2020
- Design and develop custom websites using WordPress and Genesis Framework
- UX research and UI design
- Create wireframes and mockups
- Information architecture
- Wireframing, personas, custom site design, site development, etc.
- Implement eCommerce functionality
- Cold-contact potential clients and create custom proposals
- Meet in person and virtually with clients to discover their goals
- Actively participated in and networked within the community to build relationships (BNI, EPIC, Rotary, REDI, The Hatchery, etc.)
- Perform regular business admin tasks (setup business and registered with the state, bookkeeping, customer service, marketing)
- Create email campaigns and weekly newsletters
Lead Web Designer + Developer
Lift Division | 2018 - 2019
- Design and develop client websites using WordPress
- Optimize sites for SEO
- Setup WooCommerce for eCommerce clients
- Troubleshoot web and email issues
- Train new employees on web development best practices
- Create detailed training guides for employees and clients
- Lead web training meetings with clients
Interactive Manager (Designer/Developer)
Zimmer Radio and Marketing Group | 2015 - 2018
- Managed and developed custom WordPress sites for all 10 radio stations and 60+ client sites
- Developed custom WordPress sites using Genesis Framework, HTML/CSS/PHP
- Monitor and report on SEO metrics and efforts using Ahrefs to optimize for SEO and research
- Created, setup, and implemented Second Street promotions on station websites
- UX research, UI design
- Performed extensive competitor analysis and in-depth client research
- Led client meetings
- Setup lead generation email campaigns
- Implemented information architecture throughout all sites
- Managed the interactive team including graphic designers, social media managers, content writer and interns
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