About Lauren

HTML, CSS/SASS, Twig, JavaScript/jQuery, Perforce, Craft, Terminal (some basics), WordPress, Bootstrap

Wireframing, Low + high fidelity mocks, Sketch, Figma, Illustrator, Photoshop, Adobe XD, Axure, FullStory

Veterans United Home Loans, 2019 - Present

Happy Hippo Design, Co | 2018 - 2020

• Design and develop custom websites using WordPress and Genesis Framework
• UX research and UI design
• Create wireframes and mockups
• Information architecture
• Wireframing, personas, custom site design, site development, etc.
• Implement eCommerce functionality
• Cold-contact potential clients and create custom proposals
• Meet in person and virtually with clients to discover their goals
• Actively participated in and networked within the community to build relationships (BNI, EPIC, Rotary, REDI, The Hatchery, etc.)
• Perform regular business admin tasks (setup business and registered with the state, bookkeeping, customer service, marketing)
• Create email campaigns and weekly newsletters

Lift Division | 2018 - 2019

• Design and develop client websites using WordPress
• Optimize sites for SEO
• Setup WooCommerce for eCommerce clients
• Troubleshoot web and email issues
• Train new employees on web development best practices
• Create detailed training guides for employees and clients
• Lead web training meetings with clients

Zimmer Radio and Marketing Group | 2015 - 2018

•  Managed and developed custom WordPress sites for all 10 radio stations and 60+ client sites
• Developed custom WordPress sites using Genesis Framework, HTML/CSS/PHP
• Monitor and report on SEO metrics and efforts using Ahrefs to optimize for SEO and research
• Created, setup, and implemented Second Street promotions on station websites
• UX research, UI design
• Performed extensive competitor analysis and in-depth client research
• Led client meetings
• Setup lead generation email campaigns
• Implemented information architecture throughout all sites
• Managed the interactive team including graphic designers, social media managers, content writer and interns

Media Development | 2013 - 2015

• Design digital ads for web, print, brochures, billboards, letterheads, and other marketing collateral
• Design and develop unique websites for each individual clients' needs for their business using WordPress
• Assist with audio and video production in creating radio ads and videos
• Create an online presence for clients via social media platforms
• Optimize sites for SEO
• Prepare studio and take headshots

DePaul University | Chicago, IL

The Illinois Institute of Art  | Chicago, IL